Ahmedabad, October 9th 2025: HDFC Bank, India’s leading private sector bank announced the launch of My Business QR at the Global Fintech Fest (GFF) 2025.
My Business QR is India’s 1st commerce identity QR for small businesses. It is launched in partnership with Vyaparify as an extension of the Bank’s popular SmartHub Vyapar merchant app, which is used by over 2 million merchants across the country.
This unique QR merges two of India’s popular digital habits — QR payments and chat — to create a convenient engagement-based online purchase experience. With My Business QR, merchants can create a digital business profile that doubles as an online commerce-ready storefront. Customers can scan and save the merchant’s business profile directly to their phone contacts. “My Business QR” also makes the merchants more discoverable through search engine optimised listings allowing customers to order and pay for products and services instantly, in a safe and secure manner.
This offering from HDFC Bank will help SMEs capture a larger share of local digital commerce, without the need for major investment, complex tools or technical skills.
Speaking on the launch, Rajanish Prabhu, Head – Payments & Direct Banking Channels, HDFC Bank said: “At HDFC Bank, our vision is to empower every merchant with technology that helps their business growth and enhances customer trust. With our SmartHub Vyapar app, we simplified digital payment acceptance for merchants and now with My Business QR, we are offering a solution that gives merchants a foundation to fuel the growth of their business in the digital economy. The launch at GFF underlines our commitment to helping small businesses grow through simple, inclusive technology solutions.”
Commenting on this development, Ruby Jain, founder of Vyaparify said, “At Vyaparify, our mission has been to give every small business a simple digital identity that customers can search, save, and engage with. Together with HDFC Bank, we are bringing Bharat’s merchants an industry-first commerce identity QR—one mode that carries their identity, discovery, engagement, and commerce. This is not just technology; it’s about ensuring millions of local businesses can thrive in the same digital ecosystem that customers already live in.”
With this launch, HDFC Bank and Vyaparify are taking a significant step towards driving digital inclusion for India’s merchants, making it easier for small businesses to not only collect payments but also build their digital presence.
At GFF 2025, HDFC Bank also introduced a range of next-generation payment solutions designed around UPI & India’s Digital Rupee to make everyday transactions simpler and safer.
